Ms. Ava Durga

Crossdresser Confidante and Sissy Life Coach

About Ava Durga

Ms. Ava Durga is a nationally known coach, advisor, educator, and confidante for men interested in cross-dressing, gender play, and kink, as well as a resource for their female partners. She is also a certified consulting hypnotist with the National Guild of Hypnotists and has additional training in sexological hypnosis (hypnosis for sex problems).

Ava first dipped her feet into the deep waters of the kink ocean in 2001 when she worked as office manager at a large professional BDSM studio in Fort Lauderdale during an adventure break from corporate life. It was there that she received formal training and hands-on practice in BDSM and discovered the satisfaction and fun of working with cross-dressers. 

Soon thereafter she returned to a more traditional corporate career, but she couldn’t stay away from the colorful lands of power exchange. She attended play parties, became a member of Club FEM, and over the years has learned from some of the best sexuality educators in the country through the Academy of S/M Arts in San Francisco, Beyond Leather, Leather University, Southeast Leatherfest, SPICE,  local workshops of interest, Kink Academy.com, cherished mentors (Dr. John Warren and Lady Q of particular note), other events, and lots of reading, listening, observation, and practice.

In 2017, Ava found herself at a cocktail party at Beyond Leather in Fort Lauderdale next to Lady Qitara, then Headmistress of Club FEM Southeast Florida, and her charming sissy husband, Priscilla. Lady Q had recently retired after a long career as a renowned prodomme specializing in feminization. They chatted about the fun of cross-dressing and the CD and transfemme friends they had in common, but much more about their respective philosophies on the topic and–most importantly–the chronically unmet needs of gender-fluid individuals and recreational cross-dressers in the kink and trans communities. By the end of the conversation, Lady Q had convinced Ava to launch her own transformation practice and offered to become her mentor.

“Cross-dressing and gender play, sometimes accompanied by deeply taboo fantasies, can provide altered states of consciousness, new perspectives, pure relaxation, erotic pleasure, and sometimes catharsis. Ms. Ava finds deep meaning in facilitating those experiences and providing ‘safe containers’ for doing so, whether it’s through her online projects or coaching private clients.”

And thus The Sissy Parlor of South Florida was born. With the help of  Lady Q and supportive friends, Ava furnished a charming lakeside condo in a clean, progressive area, christened it The Sissy Parlor, and the clients began to call. Shortly thereafter, she launched the Blue Belles Meetup groups as a community service to the CD and transfemme communities in South Florida and Las Vegas. 

With the Covid-19 pandemic she was forced to suspend in-person appointments,  but had already recognized the need for an online community for recreational CDs, transwomen, and their admirers. In May of 2020, she teamed up with her friend Rebecca Lynn (aka Sissy Becca) to create Circle of Q, a unique private online social community where screened members worldwide could meet and socialize online.  Circle of Q grew to more than 500 members before closing in 2022 so Ava could focus on what she loves best–individual coaching and hypnosis work.  

Ms. Ava has advised more than 1,000 clients worldwide in person, by phone, and by webcam. She is privy to the adventures, deep secrets, and needs of a minority community she has come to appreciate as only a mature woman with her experience could. Her approach toward feminization doesn’t include shaming, degradation, or punishments. Yes, she can use a firm hand and considered psychological interplay. If need be, she knows how to administer the lash and understands the intricacies of chastity and pegging.

But it’s her clients’ personal liberation she’s most after… the freedom and growth that occurs when a straight male is permitted to temporarily drop the burden of masculinity and explore his repressed feminine energy.

Cross-dressing and gender play, sometimes accompanied by deeply taboo fantasies, can provide altered states of consciousness, new perspectives, pure relaxation, erotic pleasure, and sometimes catharsis. Ms. Ava finds deep meaning in facilitating those experiences and providing “safe containers” for doing so, whether it’s through her online projects or coaching private clients.

We live in the age of the transitory, the quick fix, an Instagram post that “breaks the net” only to be replaced by another the very next day. Ava Durga knows the currency of authenticity: the longevity of goodwill, pinpoint focus, and nurturing those who come to her initially as clients but always leave as friends, forever transformed and feeling seen and cared for.”  ~ Ralph Greco, Jr.

Listen to Ms. Ava’s interview on the Shameless Sex podcast

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